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Wiseman Data Privacy Keeping Data Privacy Simple
Why does this matter?  And why might people want to stop businesses using their data?  As consumers, we appreciate how our personal data can help to make services more convenient, communications quicker and more relevant and products more personal and appealing to us.    Personal data has become a common currency.  We share it so freely that it’s easy to forget how important it really is.  Yet if you’ve ever  had your personal information lost or stolen,  been the victim of identity theft or even simply had someone you trusted break a confidence, you’ll know how unpleasant and even damaging it can be when your personal data is misused.     There’s a more disturbing dimension emerging too, as we start to see that our personal data can be used to  manipulate us  and influence events on the world stage.  And that governments, law enforcement and commercial organisations can and do access - both lawfully and unlawfully- information about us from many sources, opening up the possibilties for the use, and misuse, of our data.    People are starting to think more carefully about how much personal data they share and who they share it with.  Behind each set of personal data your business holds is a person putting their trust in you to keep it safe and play fair with it.   Valuing your customers means valuing their personal data.